Adam Callif


Adam William Callif

Masco Corporation, Chicago IL.
6/20011 - Present -Lead Industrial Designer:

Design and develop home improvement and decorative products for major big box retailers. Work closely with internal and external business units on a regular basis producing many new and updated products in a fast paced and competitive market. Interact with engineering and marketing teams to produce innovative and competitive products.

  • Ideation and concept development for brand categories including Delta, Behr, and Liberty Hardware
  • Pro Engineer, Keyshot , NextEngine 3D Scanner,
  • Hand sculpted models for presentations to clients
  • Lead projects that are presented to Homedepot, Target, and Lowe’s

Ac:iD Design Studio, Chicago, IL.
5/2006 - Present – Owner /Designer:

Freelance design consultant provides design innovation through research, ideation and model making. Wide variety of product knowledge and experiences from working on various projects with, Caterpillar, Waterpik, Lakewood, Shure, Altec Lansing, and many others.

  • Concept sketching using many brainstorm trend/product and benchmarking techniques.
  • Product feasibility studies (2D cad drawings and 3D models).
  • Final Layouts and graphics presentation deliverables.
  • Manage model makers, and 3rd party outsourcing.

Brunswick Corporation Design Studio, Chicago, IL.
4/2005- 4/2006 - Senior Designer:

New Division of Brunswick Corporation, major contributor to the boating fitness industry with over 30 diverse companies Including Sea Ray, Bayliner, Hatteras yachts, Life Fitness and Bowling & Billiards. Managed and prepared Interior, exterior and helm concepts for Ingenuity Boat that were displayed during the 2006 Miami International Boat Show. Closely worked with Advanced Marketing Group and Engineering on production strategy on future marine applications.

  • Interaction with many of the 30 internal companies to promote a new corporate design strategy.
  • Developed a new thrust control system for a Mercury Marine Drive engine.
  • Designed displays for Miami International Boat show booth.
  • Designed a replacement heritage pool table, which improved upon the quality and the manufacturing.

Johnson Controls Automotive Systems Group, Holland, MI
9/1997-4/2005 - Senior Designer

Design interior components for production and well as conceptual vehicles. Working closely
with the OEM’s to define and develop concepts and properties that optimize the function,
value and appearance of automotive interior systems. Contributed to a team of designers,
Model Makers, engineers and marketing to efficiently and effectively develop products that have
Johnson Controls "High Five" product strategy

  • Designed conceptual highly adaptive compact seat system that was displayed at the 05 NAIAS.
  • Liaison for the 05 Mitsubishi Eclipse interior at the California design studio.
  • Worked in the OEM design studios with GM, Ford, Mitsubishi on various projects.
  • Develop Cadillac Mid Cycle Enhancement program with JCI internal Marketing team.

Mattel, Fisher-Price Toys, East Aurora, NY
8/1995-9/1997 - Staff Designer:

Conceptualized new battery operated ride-ons for the Power Wheels team. Developed
products from concept to production; presented total package to executive staff. Worked on
team with engineering, marketing, packaging, and other support staff to finalize product.
Built functional three dimensional prototypes which helped develop complete ideas for product testing.

  • Developed the first all new Power Wheels vehicle under the Fisher-Price brand.
  • Devised test buck for ergonomic studies.
  • Made numerous full size mock-up models.
  • Focus testing and Kid testing on and off site.


University of Cincinnati, Cincinnati, OH
Bachelor of Science - Industrial Design
University of Cincinnati College of Design, Architecture, Art and Planning - Class of 1995.


Working closely with the clients to define and develop concepts and properties that optimize the function, value and appearance of products. Contributing to a team of designers. engineers, marketing, modelers to efficiently and effectively develop products that have equity and desirability.


Adjunct Professor at the Columbia College of Art and Design Fall 2007
Corel Painter, Freehand, Adobe Photoshop, Solid-Works Modeling Tools
Member of Industrial Designers Society of America
Bronze awards for senior thesis



Billiard table
Application Number: 29/292,165
Filing date: 26, 2007

Billiard table banding
Application Number: 29/292,167
Filing date: 26, 2007

Billiard table corner pocket component
Application Number: 29/292,169
Filing date: 26, 2007

Johnson Controls Automotive

Sliding and nesting console system
Patent number: 6921118
Issue date: Jul 26, 2005

Vehicle cargo management system
Patent number: 6874667
Issue date: Apr 5, 2005

Seat cushion and tray assembly
Patent number: 6139096
Issue date: Oct 31, 2000


Children's ride-on vehicle
Patent number: D418546
Issue date: Jan 4, 2000

Children's ride-on vehicle
Patent number: D415214
Issue date: Oct 12, 1999

Children's ride-on vehicle
Patent number: D414221
Issue date: Sep 21, 1999

Wheel for children's ride-on vehicle
Patent number: D410047
Issue date: May 18, 1999

Children's ride-on vehicle
Patent number: D393888
Issue date: Apr 28, 1998